Branding, Product Concept, Packaging Concept

Clarity is a conceptual SKIMS body mist created to expand the brand’s growing fragrance category. Designed as a gender-inclusive, fresh, and uplifting scent, Clarity celebrates individuality and encourages wearers to express themselves through scent, whether worn alone or layered. This project explores the full packaging and visual identity for the fragrance, including bottle design, carton structure, materials, and graphic system. The goal was to capture SKIMS’ signature minimal aesthetic while introducing a sensory, modern design language that reflects the brightness and calm of the scent itself.