Black Betty X Beauty Creations
Branding
Product Concept
Packaging Concept
Campaign Concept
Black Betty X Beauty Creations is a bold, high-impact makeup collection inspired by the unapologetic power, heritage, and reinvention associated with the Act III era of Beyoncé’s trilogy. This collection reimagines classic Americana, western iconography, and Southern gothic glamour through a modern, inclusive beauty lens.
The goal is to merge raw grit with high glamour, honoring resilience, individuality, and cultural legacy while delivering accessible, trend-forward products Beauty Creations is known for.
This concept was developed and presented to Beauty Creations during my hiring process. I currently work as a Graphic Designer at Beauty Creations.
Black Betty X Beauty Creations
Process
The packaging should evoke a sense of edge and nostalgia, drawing inspiration from past eras while feeling intentional and contemporary. It should balance rawness with refinement, pairing bold, tactile elements with a sultry, confident energy. The overall look should feel expressive and seductive without being overt, capturing a sense of attitude, individuality, and timeless allure. This approach allows the packaging to feel emotionally resonant and collectible, appealing to consumers who are drawn to beauty that tells a story and commands presence.
